PwC: Guiding corporate development in a new environment

The 2nd Cyprus Businesses Growth Conference took place on 27 November 2014 in Limassol, with the participation of more than 200 executives and officials from the business community.

Presentations and discussions that took place during the conference evolved around subjects such as economic developments in Cyprus, changes in the behaviour of Cypriot consumers and enhancing business efficiency.

Emphasis was placed on small and medium sized enterprises (SMEs) and their adjustment to the new banking and economic environment, while participants also discussed liquidity, loan and corporate transaction problems faced by businesses as a result of the economic crisis. In addition, presentations covered the funding products offered by the European Investment Bank to SMEs as well as examples from the use of these funding products.

Distinguished speakers, including Dr Andreas Charitou, MBA Director at the University of Cyprus, George Solomou, Research Analyst at Prime Consulting, George Appios, Managing Director and Chief Executive Officer of Piraeus Bank Cyprus, Constantinos Sideris, Director & General Manager of CYPET Technologies and PwC specialists, provided an in-depth analysis of the new market conditions.
Participants were also presented with methods and practical tools that can be used by Cyprus businesses, regardless of the sector they operate in, in order to help them successfully adjust to the new economic environment and to effectively utilise new opportunities taking advantage of their own, specific strengths.

Mr Evgenios Evgeniou, CEO of PwC Cyprus, stressed the importance of the conference, which aims to help businesses become more competitive and return to growth through the necessary internal reforms, and find new ways of financing their operations. He pointed out that the economy of Cyprus survived the crisis and in order to return to growth, it is very important to continue with the necessary changes and reforms.